WICHITA FALLS, TX – Midwestern State University Athletics has announced a new partnership with FanWord, one of the leading AI technology and storytelling companies in college sports, to integrate FanWord Assist into its digital communications strategy.

FanWord Assist, the company's innovative AI-powered storytelling platform, empowers athletic communication teams to efficiently create high-quality written content such as feature stories, game recaps, and athlete bios. By streamlining content creation, MSU Athletics will be better positioned to highlight its athletes' compelling narratives and connect more deeply with fans and the broader Mustang community.

"FanWord is at the forefront of the ever-changing landscape of technology in college athletics," said Cameron Brennan, MSU's Assistant Athletic Director for Athletic Communications. "We're excited to utilize FanWord to share and promote the stories and accomplishments of our student athletes, coaches, staff, alumni, and athletic department."

MSU becomes the latest program to embrace FanWord's growing influence across collegiate athletics, joining fellow Texas-based institutions like Abilene Christian, ETBU, UT Dallas, and Lubbock Christian in utilizing FanWord Assist. This move underscores MSU's dedication to pioneering effective storytelling within NCAA Division II athletics.

"Midwestern State has a vibrant athletic culture and a storied tradition of success across multiple sports," said Chris Aumueller, CEO of FanWord. "We're excited to collaborate with MSU Athletics to amplify the unique journeys of their student-athletes and enrich the experience for fans, alumni, and recruits alike. This partnership aligns perfectly with their commitment to excellence and community engagement."

By integrating FanWord Assist, MSU Athletics will significantly elevate its capacity for storytelling, empowering athletes to share their experiences authentically. This initiative will strengthen connections across the Mustang community, enhance recruitment efforts, and deepen alumni engagement.

About FanWord

FanWord is one of the leading storytelling & technology companies in the college sports industry, working with more than 125 athletics organizations across all levels. To learn more about FanWord's storytelling software, FanWord Assist, click here.